Following Jesus in Media and Communication0

• House on the Rock, NEWSLETTERS
• February 14, 2023

Our theme for the first half of 2023 is “House on the Rock”, and we asked Georg Schuster, Managing Director of Uplink Academy, to comment on this in the context of media and communication.
In Jesus’ parable, we must both hear and put into practice, to be able to build on the Rock. Georg pointed out that listening was an elemental principle in good communication: we must hear what people are thinking and saying before rushing in to share the Gospel, answering questions people are not even asking. And words are not the only thing that counts: people want to see us live out our faith.
Another principle in communication is to face outside perceptions, and here we accept that outside opinions about Christians are not positive. The Church is no longer seen as something relevant to society. It has largely forgotten how to listen and talk to the world. This led Georg and Mirjam to establish Uplink Academy, a media centre created to help Christians communicate better, be a space of encounter, and train those who see themselves as media missionaries.